300

A study of the techniques and tools used in analyzing business and economic data with equal emphasis on interpretation of results and estimation techniques. Simple and multiple regression, non-parametric tests, analysis of variance, and surveying are discussed although topics will vary depending upon students' needs. Use of computer software for statistical analysis is included.

A one semester survey course of legal issues affecting individuals and businesses. Topics covered include dispute resolution, contract law, torts, agency law, employment law, and laws governing the creation, operation, and termination of business organizations. Various public law topics will be examined to gain a fundamental understanding of how the law is intertwined with business.

An examination of the conceptual and institutional framework within which the financial manager operates. Topics cover management and valuation of assets, including management of funds and working capital, financial planning and capital budgeting in a national and global environment.

An introductory course on the application of financial management techniques in the health care industry. Particular emphasis is placed on understanding the unique problems facing the industry in the financial relationships among hospitals, patients, physicians and other providers, insurance, capital suppliers and governmental agencies.

The techniques of managerial finance as a decision science, in the context of owner wealth maximization and alternative business goals, are presented. The topics include time value of money, risk analysis, capital budgeting, capital structure, dividend theory, financial analysis, working capital management and foreign exchange risk management.

An in-depth study of the theories and processes of management focusing on organizational behavior, hierarchical versus network organizational structure, and organizational culture. Issues within the organization such as motivation and leadership, diversity and group dynamics, and external environmental influences including technology, ethics, diversity and global considerations, are examined.

Organizational Behavior is the study and application of knowledge about how people, individuals, and groups act in organizations. It does this by taking a system approach. That is, it interprets people-organization relationships in terms of the whole person, whole group, whole organization, and whole social system. Its purpose is to build better relationships by achieving human objectives, organizational objectives, and strategic system-wide objectives.

An introduction to the field of marketing and marketing management. Emphasis on the marketing function of pricing, promotion, distribution, and product design both domestically and internationally. Students will learn to employ state-of-the-art information to plan, price, distribute, advertise, and promote products and services in the 21st century global economy as symbolic analysts and knowledge workers. The course will focus on how skilled marketers apply their knowledge and creative ideas to insure competitive success and market position and to fuel the high-tech information society.

A fundamental course providing insight into the broad body of knowledge that informs operations management in today's diverse work environments. The concepts of operations management (OM), including both the application of qualitative and quantitative decision making tools, computer models, and effective control applications of operational systems will be explored.

This course introduces marketing concepts, frameworks and methods that are necessary to create, evaluate or implement marketing and market-oriented strategies in today's competitive business environment. The course is designed to help develop your marketing intuition to tackle business problems when working with or working as marketing managers.

A study of the Human Resource function. Topics covered include recruitment, selection, hiring, performance evaluation, compensation, motivation, training and development, legal environment such as Occupational Safety and Health Administration, Equal Employment Opportunity Commission and sexual harassment issues, and industrial relations. Emphasis on how managers can deal with and use the Human Resources function.

This course provides an opportunity for students to apply business administration theories and practices learned in the classroom to real life business situations. Acting as consulting firms, student groups will provide professional advice to the management of their chosen local, small-business establishments regarding any actual problems facing their operations. Senior standing is required for enrollment.

An integrative marketing course that examines individual psychological and social environments in which consumers attempt to satisfy felt needs and wants. Both marketing and personal perspectives are explored in class resulting in greater student appreciation and understanding of the complexity of human behavior in the new high-tech cross-cultural setting around the world.

This course provides students with the fundamental principles, concepts, and theories of professional business to business sales. The covered topics include the sales process, sales models, sales tools, sales technology, sales talent, and sales math. Two certifications in Customer Relationship Systems (CRM) software are included. The course is appropriate for business and non-business majors.

Topics in Business Administration not covered in detail by regular courses and not offered on a regular basis. Junior/Senior standing required.

This upper division course focuses on a conversion-based strategic framework to govern digital promotion campaigns. Topics include digital advertising, search engine optimization, web analytics, content marketing, social media & mobile marketing, virtual & augmented realities, online communities in addition to privacy issues, regulation and anti-trust activity in digital marketing environment. Through a combination of lecture, case studies, and course projects, students will develop capabilities and skills in preparing their credentials for careers in digital marketing and related areas.

Investigation of the components, tools and practices of entrepreneurship. The course focuses on identifying new venture opportunities (both private and non-profit); evaluating the viability of a new venture; writing a business plan; building an "E-team" that possesses the attributes necessary for success; understanding value propositions, strategic market entry, competitive positioning, and business models necessary to achieve business goals.

This course provides students the principles, concepts and theories in lead generation in professional sales. The covered topics include industry trends, lead generation tools and processes, social media tools, marketing and sales funnels, and program analysis. Successful students will earn two certifications in Customer Relationship Systems. The course is appropriate for business and non-business majors.

Characteristics of bonds, stocks, securities market, investment banking are reviewed. Sources of investment information; analysis of securities; and efficient market theory are also reviewed.

Explorations are presented of the appropriate internal controls, working capital management, owner distributions, operating and capital budgets in pursuit of alternative small business goals. A project requiring valuation of either a small business expansion or acquisition is included.

A survey of various aspects of culture and their impact on doing business in the international arena. Topics include verbal and non-verbal communication, negotiation, foreign exchange, and country-specific research. Emphasis on cultural awareness and understanding in business.

The ethical problems and responsibilities faced by business managers acting as agents are investigated. Various ethical constructs such as utilitarianism, intuitionism, the social contract, naturalism and virtue ethics are used for this exploration. Particular problems of deception, coercion and social responsibility are examined.

This course provides academic credit for professional experiences in the field of business administration. Departmental approval, senior/junior standing, and minimum 2.0 cumulative grade point average are required for enrollment. Grading mode is S/U.