BUAD 410 Marketing Research & Analytics

The course is a study of the research methods and analytical techniques applicable to problem solving in marketing. Using state-of-the-art technologies for research, students develop skills in questionnaire design, data collection, data analysis, interpret results, and make recommendations. The focus is on the use and analyses of market research findings in marketing management decision making involving needs assessment, market identification, demand estimation, product design, channel selection, promotion and pricing. Attention is also given to the social/ethical issues in marketing research and analyses.

Credits

3

Prerequisite

BUAD 300 and BUAD 328

Offered

Every Fall semester