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Communication: Media Management - B.S. Degree

Department of Communication 
Office: 311 McEwen Hall

(716) 673-4729

Roslin Smith, Chairperson

Email: Communication.Department@fredonia.edu

Website: https://www.fredonia.edu/academics/colleges-schools/college-liberal-arts-sciences/communication

**This program will NOT be accepting new applications after June 5, 2024**

For students interested in non-production areas of electronic media. Includes sales, management, regulation, promotion, and research in broadcast and other electronic media such as cable television, telephone, and satellites.  Please note:  at least 12 credit hours must be taken at Fredonia.

Major Requirements

The department requires all students to declare and complete a minor or a semester studying abroad. The minor must be officially recognized by the offering department and be chosen in consultation with a Communication advisor. Students electing the study abroad option are required to complete a complimentary course at Fredonia chosen in consultation with their advisor. 

Students who have dual majors with both majors inside the Communication department are still required to have a minor outside the department or meet the criteria for the study abroad option. A second major outside the Communication department will also satisfy this requirement.

Communication Core:

COMM 101Fundamentals of Communication

3
COMM 105Public Speaking

3
COMM 199Communication Orientation

1
Total Credit Hours:7

Supporting Courses:

ACCT 201Principles of Financial Accounting

3
CSIT 151Introduction to Information Systems

3
ECON 210Principles of Macroeconomics

3
Total Credit Hours:9

Major Core Courses:

Choose 21 credit hours from the following (15 credits must be taken at 300 or 400 level):

COMM 102Mass Media and Society

3
COMM 222Principles of Public Relations

3
COMM 244Introduction to Social Media

3
 
COMM 251Audio Production I

3
or
COMM 254Video Field Production

3
or
COMM 255Studio Production

3
 
COMM 323Research Methods

3
COMM 336Introduction to Business Communication

3
COMM 347Social Media Practicum

3
COMM 350Media Technology

3
COMM 385International Media

3
COMM 400Media Industry Management

3
Total Credit Hours:21
Only ONE course from COMM 251, COMM 254, COMM 255 may be taken

Elective Courses:

Choose 12 credit hours from the following (9 credits must be taken at 300 or 400 level):

COMM 111Web Design

1
COMM 112Desktop Video

1
COMM 113Flash

1
COMM 114Electronic Darkroom

1
COMM 115Advanced Electronic Darkroom

1
COMM 116Desktop Publishing

1
COMM 118Desktop Audio

1
COMM 155Rhetoric of Vision and Sound

3
COMM 221Interpersonal Communication

3
COMM 301Group Communication

3
COMM 302Rhetoric and Criticism

3
COMM 312Multimedia Integration

3
COMM 313Political Communication

3
COMM 342Presidential Campaign Communication

3
COMM 362Nonverbal Communication

3
COMM 365Communication and Leadership

3
COMM 373Gender and Communication

3
COMM 375Mass Media Theory

3
COMM 379Persuasion

3
COMM 420Communication Law and Ethics

3
COMM 430Communication Theory

3
COMM 460Organizational Communication

3
COMM 465Intercultural Communication

3
COMM 470Fredonia Radio Systems/WNYF/Leader Practicum

3
Total Credit Hours:12

NOTE:

  • COMM 111-118: Computer mini-courses, 1 credit hour each. Only three credit hours may be taken from the one-credit mini-courses.

Total Credit Hours: 49