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Communication: Public Relations Bachelor of Science

Focuses on the theoretical constructs and professional skills necessary to effectively mediate the goals and obligations of an organization and the needs and concerns of the public. The emphasis on ethics, campaign design and management and the production of messages for targeted audiences prepares students to serve as communication advocates in a variety of professional and civic settings.

Requirements for Communication: Public Relations

(40 credit hours, including core requirements of 7 credit hours; at least 12 credit hours must be taken at Fredonia)

Communication Core (7 credit hours):

COMM 101Fundamentals of Communication

3
COMM 105Public Speaking

3
COMM 199Communication Orientation

1
Total Credit Hours:7

Group A - Major Core (21 credit hours):

COMM 222Principles of Public Relations

3
COMM 244Introduction to Social Media

3
COMM 295Research Methods

3
COMM 322Public Relations Writing

3
COMM 344Public Relations Case Analysis

3
COMM 422Public Relations Campaigns

3
COMM 424International Public Relations

3
Total Credit Hours:21

NOTE: COMM 422 serves as Capstone experience and must be taken at Fredonia.

Group B - Major Electives (12 credit hours, 6 credit hours at 300 or above level from the following):

COMM 102Mass Media and Society

3
COMM 111Web Design

1
COMM 112Desktop Video

1
COMM 113Flash

1
COMM 114Electronic Darkroom

1
COMM 115Advanced Electronic Darkroom

1
COMM 116Desktop Publishing

1
COMM 118Desktop Audio

1
COMM 130Foundations in Journalism

3
COMM 155Rhetoric of Vision and Sound

3
COMM 221Interpersonal Communication

3
COMM 235Introduction to Business Communication

3
COMM 251Audio Production I

3
COMM 255Studio Production

3
COMM 301Group Communication

3
COMM 302Rhetoric and Criticism

3
COMM 303Health Communication

3
COMM 312Multimedia Integration

3
COMM 313Political Communication

3
COMM 379Persuasion

3
COMM 460Organizational Communication

3
COMM 465Intercultural Communication

3
Total Credit Hours:12

NOTE:

  • COMM 111-116, COMM 118: Computer mini courses (1 credit hour each). Only three credit hours may be from the one-credit mini-courses (COMM 111-118).

 

 

Total Credit Hours: 40