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Business Administration: Marketing Bachelor of Science

Requirements for the Bachelor of Science in Business Administration - Marketing (58 credit hours)

A. General Course Requirements (45 credit hours)

Supporting Courses:

MATH 120Survey of Calculus I

3
and
CSIT 104Introduction to Microcomputer Software

3
or
CSIT 151Introduction to Information Systems

3
and
CSIT 251Information Systems Structures

3
Total Credit Hours:9

Lower Level Business Core Courses:

ECON 200Fundamentals of Statistics for Business Administration and Economics

3
ACCT 201Principles of Financial Accounting

3
ACCT 202Principles of Managerial Accounting

3
ECON 201Principles of Macroeconomics

3
ECON 202Principles of Microeconomics

3
Total Credit Hours:15

Upper Level Business Core Courses:

BUAD 300Statistical Analysis

3
and
BUAD 310Legal Environment of Business

3
or
ACCT 311Business Law I

3
and
BUAD 320Managerial Finance

3
BUAD 323Organizational Behavior

3
BUAD 327Operations Management I

3
BUAD 328Marketing Foundations

3
BUAD 499Strategic Management

3
Total Credit Hours:21

B. Major Course Requirements for Marketing Concentration (13 credit hours):

BUAD 340Marketing Research

3
BUAD 342Consumer Behavior

3
BUAD 411Marketing Management

3
BUAD 445Integrated Marketing Communications

3
BUAD 480Internship

1-9
Total Credit Hours:13

NOTE:

  • BUAD 480 is a variable 1-9 credit hour course. Students need to complete the course for at least one credit to satisfy the degree requirements.

C. All Business Administration majors must complete at least 66 credit hours of non-ACCT/BUAD prefixed courses.

D. All Business Administration majors must complete every one of the Supporting Courses, Lower Level Business Core Courses, Upper Level Business Core Courses, and Major Specific Courses with a minimum grade of C-.

E. All Business Administration majors are allowed to repeat a failed major course no more than two times.

Total Credit Hours: 58