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Communication: Media Management Bachelor of Science

For students interested in non-production areas of electronic media. Includes sales, management, regulation, promotion, and research in broadcast and other electronic media such as cable television, telephone, and satellites.

Requirements for Communication: Media Management

(43 credit hours, including core requirements of 7 credit hours; at least 12 credit hours must be taken at Fredonia)

Communication Core (7 credit hours):

COMM 101Fundamentals of Communication

3
COMM 105Public Speaking

3
COMM 199Communication Orientation

1
Total Credit Hours:7

Group A - Major Core (21 credit hours, choose seven from among the following):

COMM 102Mass Media and Society

3
COMM 222Principles of Public Relations

3
COMM 295Research Methods

3
COMM 350Media Technology

3
COMM 385International Media

3
COMM 400Media Industry Management

3
COMM 460Organizational Communication

3
Total Credit Hours:21

Any three of the 1 credit hour computer courses

COMM 111Web Design

1
COMM 112Desktop Video

1
COMM 113Flash

1
COMM 114Electronic Darkroom

1
COMM 115Advanced Electronic Darkroom

1
COMM 116Desktop Publishing

1
COMM 118Desktop Audio

1
Total Credit Hours:3

Group B - Major Electives (12 credit hours, choose four from among the following, at least two at 300-400 level):

COMM 130Foundations in Journalism

3
COMM 155Rhetoric of Vision and Sound

3
COMM 221Interpersonal Communication

3
COMM 235Introduction to Business Communication

3
COMM 244Introduction to Social Media

3
COMM 301Group Communication

3
COMM 302Rhetoric and Criticism

3
COMM 312Multimedia Integration

3
COMM 313Political Communication

3
COMM 375Mass Media Theory

3
COMM 379Persuasion

3
COMM 386International Films

3
COMM 420Communication Law and Ethics

3
COMM 430Communication Theory

3
COMM 465Intercultural Communication

3
Total Credit Hours:12

Total Credit Hours: 43