MUSB 351 Digital Marketing for Music Industry

The course aims at mastering students’ abilities in providing knowledge about digital marketing. Topics include digital marketing business models and concepts; social media best practices; building a music marketing web site; online security and payment systems; Guerilla marketing; online press, promotion, and advertising options. Increasing Search Engine Presence; using data analytics and measuring the results, as well as ethical and social issues in online marketing.

Credits

3

Offered

Every year