300

An exploration of copyright purpose, history, use and challenges. Students will learn about copyright ownership and registration, and how copyright is used to manage royalties, publication, project development, and dissemination of the intellectual property through the various media, including the Internet.

An in-depth look at the business of The Beatles. The course will examine recording contracts, publishing, touring and biographies of those most closely associated with the band.

The music business engages musicians with detailed contracts that establish terms of management, marketing, producing, licensing, recording, distribution, and the like. The student will learn about standard language and the principles of contract negotiations.

Special topics in Music Business not covered in detail by regular courses and not offered on a regular basis.

The course aims at mastering students’ abilities in providing knowledge about digital marketing. Topics include digital marketing business models and concepts; social media best practices; building a music marketing web site; online security and payment systems; Guerilla marketing; online press, promotion, and advertising options. Increasing Search Engine Presence; using data analytics and measuring the results, as well as ethical and social issues in online marketing.