COMM 422 Public Relations Campaigns

This capstone experience focuses on strategic public relations management. Students will develop a campaign for a real client, with an emphasis on formative research, objectives, strategy, tactics, and evaluation, as well as engage in a news conference and client presentation.

Credits

3

Prerequisite

COMM 322 and COMM 344 and (COMM 295 or COMM 323)

Offered

Every year