COMM 342 Presidential Campaign Communication

This course offers an in-depth understanding of the when, where, why, and how communication affects candidates, media, and voter strategies and outcomes during presidential elections. In an effort to paint a comprehensive picture of presidential campaigns in the modern era, course content asks students to investigate the evolution of a presidential candidate's communication environment, resources, and strategies. Students apply practitioner and academic literature to understand real time political processes. Students also utilize examples from past presidential elections to illustrate a variety of lessons related to launching candidacies, attacking opponents, cultivating ads, and image creation among other topics. In the process, students create descriptive accounts of campaigns and candidates and their media use and seek to infer campaign strategy




COMM 101


Every other year