BUAD 351 Digital Marketing

This upper division course focuses on a conversion-based strategic framework to govern digital promotion campaigns. Topics include digital advertising, search engine optimization, web analytics, content marketing, social media & mobile marketing, virtual & augmented realities, online communities in addition to privacy issues, regulation and anti-trust activity in digital marketing environment. Through a combination of lecture, case studies, and course projects, students will develop capabilities and skills in preparing their credentials for careers in digital marketing and related areas.

Credits

3

Offered

Every year