BUAD 328 Marketing Foundations

This course introduces marketing concepts, frameworks and methods that are necessary to create, evaluate or implement marketing and market-oriented strategies in today's competitive business environment. The course is designed to help develop your marketing intuition to tackle business problems when working with or working as marketing managers.




ACCT 201 and ACCT 202 and (ECON 201 or ECON 210) and (ECON 202 or ECON 205) and (ECON 200 or BUAD 200 or POLI 200 or PSY 200 or SOC 200 or STAT 200 or EDU 200)


Every semester