Communication: Media Management - B.S. Degree

Department of Communication 
Office: 311 McEwen Hall

(716) 673-4729

Roslin Smith, Chairperson

Email: Communication.Department@fredonia.edu

Website: https://www.fredonia.edu/academics/colleges-schools/college-liberal-arts-sciences/communication

For students interested in non-production areas of electronic media. Includes sales, management, regulation, promotion, and research in broadcast and other electronic media such as cable television, telephone, and satellites.  Please note:  at least 12 credit hours must be taken at Fredonia.

Major Requirements

The department requires all students to declare and complete a minor or a semester studying abroad. The minor must be officially recognized by the offering department and be chosen in consultation with a Communication advisor. Students electing the study abroad option are required to complete a complimentary course at Fredonia chosen in consultation with their advisor. 

Students who have dual majors with both majors inside the Communication department are still required to have a minor outside the department or meet the criteria for the study abroad option. A second major outside the Communication department will also satisfy this requirement.

Communication Core:

COMM 101Fundamentals of Communication

3

COMM 105Public Speaking

3

COMM 199Communication Orientation

1

Total Credit Hours:7

Supporting Courses:

ACCT 201Principles of Financial Accounting

3

CSIT 151Introduction to Information Systems

3

ECON 210Principles of Macroeconomics

3

Total Credit Hours:9

Major Core Courses:

Choose 21 credit hours from the following (15 credits must be taken at 300 or 400 level):

COMM 102Mass Media and Society

3

COMM 222Principles of Public Relations

3

COMM 244Introduction to Social Media

3

 

COMM 251Audio Production I

3

or

COMM 254Video Field Production

3

or

COMM 255Studio Production

3

 

COMM 323Research Methods

3

COMM 336Introduction to Business Communication

3

COMM 347Social Media Practicum

3

COMM 350Media Technology

3

COMM 385International Media

3

COMM 400Media Industry Management

3

Total Credit Hours:21
Only ONE course from COMM 251, COMM 254, COMM 255 may be taken

Elective Courses:

Choose 12 credit hours from the following (9 credits must be taken at 300 or 400 level):

COMM 111Web Design

1

COMM 112Desktop Video

1

COMM 113Flash

1

COMM 114Electronic Darkroom

1

COMM 115Advanced Electronic Darkroom

1

COMM 116Desktop Publishing

1

COMM 118Desktop Audio

1

COMM 155Rhetoric of Vision and Sound

3

COMM 221Interpersonal Communication

3

COMM 301Group Communication

3

COMM 302Rhetoric and Criticism

3

COMM 312Multimedia Integration

3

COMM 313Political Communication

3

COMM 342Presidential Campaign Communication

3

COMM 362Nonverbal Communication

3

COMM 365Communication and Leadership

3

COMM 373Gender and Communication

3

COMM 375Mass Media Theory

3

COMM 379Persuasion

3

COMM 420Communication Law and Ethics

3

COMM 430Communication Theory

3

COMM 460Organizational Communication

3

COMM 465Intercultural Communication

3

COMM 470Fredonia Radio Systems/WNYF/Leader Practicum

3

Total Credit Hours:12

NOTE:

  • COMM 111-118: Computer mini-courses, 1 credit hour each. Only three credit hours may be taken from the one-credit mini-courses.

Total Credit Hours: 49