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Business Administration: Marketing - B.S. Degree

School of Business
Office: E336 Thompson Hall

(716) 673-3505

Lei Huang, Chairperson (interim)
Email: business.administration@fredonia.edu

Website: https://www.fredonia.edu/academics/colleges-schools/school-business/business/business-administration

Major Requirements

A minimum grade of C - or better is required for all courses in the major.  

Supporting Courses:

MATH 120Survey of Calculus I

3
and
CSIT 104Introduction to Microcomputer Software

3
or
CSIT 151Introduction to Information Systems

3
and
CSIT 251Information Systems Structures

3
or
BUAD 260Business Intelligence

3
Total Credit Hours:9

Lower Level Core Courses:

ECON 200Fundamentals of Statistics for Business Administration and Economics

3
ACCT 201Principles of Financial Accounting

3
ACCT 202Principles of Managerial Accounting

3
ECON 205Principles of Microeconomics

3
ECON 210Principles of Macroeconomics

3
Total Credit Hours:15

Upper Level Core Courses:

BUAD 300Statistical Analysis

3
and
BUAD 310Legal Environment of Business

3
or
ACCT 311Business Law I

3
and
BUAD 320Managerial Finance

3
BUAD 323Organizational Behavior

3
BUAD 327Operations Management

3
BUAD 328Marketing Foundations

3
BUAD 499Strategic Management

3
Total Credit Hours:21

Major Course Requirements for Marketing:

BUAD 342Consumer Behavior

3
BUAD 410Marketing Research & Analytics

3
BUAD 411Strategic Marketing Management

3
BUAD 445Integrated Marketing Communications

3
BUAD 480Internship

1-12
Total Credit Hours:13

NOTE:

  • BUAD 480 is a variable 1-9 credit hour course. Students need to complete the course for at least one credit to satisfy the degree requirements.
  • All Business Administration majors are allowed to repeat a failed major course no more than two times.

Total Credit Hours: 58