Communication: Public Relations - B.S. Degree

Department of Communication 
Office: 326 McEwen Hall

[phone]

Mark Kiyak, Chairperson

Email: [e-mail]

Website: http://home.fredonia.edu/communication

Focuses on the theoretical constructs and professional skills necessary to effectively mediate the goals and obligations of an organization and the needs and concerns of the public. The emphasis on ethics, campaign design and management and the production of messages for targeted audiences prepares students to serve as communication advocates in a variety of professional and civic settings.  Please note:  at least 12 credit hours must be taken at Fredonia. 

Major Requirements

 

Communication Core:

COMM 101	Fundamentals of Communication	3
COMM 105	Public Speaking	3
COMM 199	Communication Orientation	1
Total Credit Hours:		7

Major Core Courses:

COMM 222	Principles of Public Relations	3
COMM 244	Introduction to Social Media	3
COMM 322	Public Relations Writing	3
COMM 323	Research Methods	3
COMM 344	Public Relations Case Analysis	3
COMM 422	Public Relations Campaigns	3
COMM 424	International Public Relations	3
Total Credit Hours:		21

NOTE:

• COMM 422 serves as Capstone experience and must be taken at the Fredonia.

Elective Courses

Choose 12 credit hours from the following (9 credit hours must be taken at 300-400 level):

COMM 102	Mass Media and Society	3
COMM 111	Web Design	1
COMM 112	Desktop Video	1
COMM 113	Flash	1
COMM 114	Electronic Darkroom	1
COMM 115	Advanced Electronic Darkroom	1
COMM 116	Desktop Publishing	1
COMM 118	Desktop Audio	1
COMM 130	Foundations in Journalism	3
COMM 155	Rhetoric of Vision and Sound	3
COMM 221	Interpersonal Communication	3
COMM 251	Audio Production I	3
COMM 255	Studio Production	3
COMM 301	Group Communication	3
COMM 302	Rhetoric and Criticism	3
COMM 303	Health Communication	3
COMM 312	Multimedia Integration	3
COMM 313	Political Communication	3
COMM 336	Introduction to Business Communication	3
COMM 342	Presidential Campaign Communication	3
COMM 347	Social Media Practicum	3
COMM 362	Nonverbal Communication	3
COMM 365	Communication and Leadership	3
COMM 379	Persuasion	3
COMM 460	Organizational Communication	3
COMM 465	Intercultural Communication	3
Total Credit Hours:		12

NOTE:

• COMM 111-118: Computer mini-courses, 1 credit hour each. Only three credit hours may be from the one-credit mini-courses.

Total Credit Hours: 40