400

Analysis of the various techniques and problems involved in management of media companies. Topics examined include general theories of management, ethics, audience research, programming/content, sales/revenue, and business practices.

This course is designed to advance student skills beyond basics in television studio production. The class will attempt to convey the excitement -- and the reality -- of the community networking movement through productions specifically designed for broadcast on the FSU campus closed circuit channel, as well as on the village of Fredonia cable access television channel. It will convey a semester-long, realistic simulation of a working production house. All projects will require students to work as a team to produce their own programs.

Assessment of the regulatory framework and major legal issues of the mass media. Examination of ethical issues in the media as well as principles and concepts of ethical theory.

This capstone experience focuses on strategic public relations management. Students will develop a campaign for a real client, with an emphasis on formative research, objectives, strategy, tactics, and evaluation, as well as engage in a news conference and client presentation.

This course provides a structured and practical framework for understanding the complexities of international public relations. In an increasingly multinational and multicultural economy, the course will guide students through the challenges of communication and problem solving across a range of organizations in cross-cultural settings. General course principles will include foundational theories to draw upon when considering public relations in a global context, strategies for effective intercultural communication in reaching diverse publics, and trends affecting the public relations profession throughout the world. The course will make extensive use of international public relations cases and utilize the international community of Fredonia to allow for direct exploration of the values and interests of diverse publics. This course also highlights the different approaches professionals must consider in specific global PR contexts.

Provides a comprehensive investigation into various theoretical and metatheoretical perspectives which currently direct theory building and research in communication. Emphasis on critical thinking as literature in the field is investigated and evaluated in light of accepted scientific criteria.

The capstone experience will encourage students to put together everything they have learned in the journalism major and to do it across media. Students will prepare a project for their portfolio emphasizing the media track and the subject areas of emphasis they have chosen, but will work with other students to integrate their work across print, broadcast and Internet platforms. The work will also be posted on a departmental web site, where the resulting work will be available to the general public.

Examination and practice of advanced sound design, production with ancillary equipment, and multitrack recording techniques for broadcast applications.

Exploration and execution of steps involved in writing and producing a documentary: preliminary research, program concept, aesthetic and ethical issues, target audience, outline, research, interviews, treatment, script, and production.

A production course focused on fiction from script analysis to production of videos representing several genres from traditional to post modern. Units on directing, script breakdowns, pre-production and production of several short fiction video programs.

Theory and practice of programming and promoting a radio station: formats, sources, techniques; and development and production of a weekly radio series.

Provides a variety of experience in both studio and field production. Simulation of actual work situation with weekly assignments. Requires commitment to responsibilities and substantial production skills.

A 400-level course focusing on a topic not covered in the existing curriculum. Topic(s) announced in Course Offering Bulletin each semester.

An advanced study of communication patterns in social organizations. In particular, communication environments within business and industry are analyzed. Application of procedures commonly used to evaluate and improve communication in organizations.

Second semester of a two-semester capstone course. In small groups, students produce well-crafted documentaries incorporating the theoretical, technical and practical skills learned in COMM 452. Must be taken immediately after COMM 452.

A course on fiction videos including pre-production, production, post-production and distribution of longer fiction videos. Emphasis on single camera, multiple take methods. Students all execute one or more production roles for a complex digital video with high production values. Must be taken immediately after COMM 454.

The course focuses on assisting students in interacting effectively and appropriately with people from various cultural backgrounds and on understanding dimensions of intercultural communication related to domestic and international contexts. Students will explore the formation of their own cultural identity and examine the complex relationship between culture, communication, context and power in intercultural communication.

Students will study the technical and creative audio components needed to create the audio elements for mass media projects, focusing on audio production for video projects. The class will use several softwares including Pro Tools, Final Cut Pro, and Sound Track Pro, and Quicktime movies in the audio projects. Units will include audio and video field production techniques, post production techniques, Foley, and ADR (Looping).

The practicum is for students interested in gaining practical journalism experience working at various campus news outlets. With a focus on convergence, students will work news editorial positions, producing product for either the Fredonia Radio Systems, WNYF-TV or The Leader campus newspaper. Teamwork and management skills are emphasized. Students are expected to write a paper highlighting their experience and present a portfolio of practical work at the end of the practicum.

Advanced students are given opportunities to demonstrate knowledge of and practice application of skills in educational setting or specific subjects.

Participation in off-campus professional, subject-related experience. Requires a Learning Contract proposal prepared in consultation with agency representative and with faculty sponsor describing experience, its relationship to course of study, and how it will be monitored and evaluated. Internships are graded using a letter grade. Proposal must be approved in advance by internship coordinator in communication department. Appropriate courses in specialization are required.

Approved study of particular aspect of communication, or participation in approved project not otherwise available through course work. A lab fee may be assessed if project is using department equipment.