400

BUAD 411 Marketing Management

This course focuses on developing integrated marketing programs that address customer needs, competitive activities, channel and supplier behaviors, macro environmental factors, and market evolutions. Emphasis is placed on decision making related to marketing segmentation and a responsive marketing mix. Three major course components serve as a bridge to the marketing profession: the analysis of contemporary marketing cases, evaluation of alternative marketing strategies and the preparation of a comprehensive marketing plan for a client.

3

Prerequisites

BUAD 328

BUAD 416 Portfolio Management

Portfolio formation as based upon various objectives, notions of market efficiency and the associated empirical investigations that underlie modern portfolio theory, and differing methods of portfolio measurement are presented.

3

Prerequisites

BUAD 372

BUAD 417 Corporate Finance I

An examination of problems related to the investment, acquisition, and distribution of financial resources. Stress is placed upon integrating the areas into one system to facilitate and evaluate the operation of the finance function. Topics include cash flows, risk analysis, capital budgeting and structure, and international financial management.

3

Prerequisites

BUAD 320

BUAD 418 Corporate Finance II

A continuation of the study of problems related to the management of financial resources. Topics such as capital budgeting and cost of capital are covered in greater depth. Other topics such as leasing and mergers which are not covered in prior courses are introduced.

3

Prerequisites

BUAD 317 or BUAD 417

BUAD 427 Operations Management II

This course applies the concepts learned in BUAD 327 with emphasis on the nature of the production, operations, and material functions and their interrelationship with quality. Discussions, problems, computer applications, case studies and a live project are used to understand many of the qualitative and quantitative methods of analysis currently used to manage and improve production/operations functions. Students are expected to draw upon their BUAD 327 knowledge and apply relevant aspects of that knowledge to a live project. When available, the course includes plant/production tours and guest speakers.

3

Prerequisites

BUAD 327 and BUAD 300

BUAD 430 Independent Study

Under faculty guidance, this course allows a student to independently study a subject or research a specific topic in business administration.

1-6

BUAD 440 Advanced Human Resource Management

The application of Human Resource Management concepts to specific business problems through case analysis relating to the Human Resource Management topics covered in BUAD 330.

3

Prerequisites

BUAD 330

BUAD 445 Integrated Marketing Communications

This advanced marketing course analyzes the components of integrated marketing communications which includes all communication functions, both internal and external, of an organization employing new information technologies. Class discussions will explore determining domestic and international consumer needs and wants, creating advertising and promotional messages, media strategy, and message strategy. Students will gain practical experience in developing a comprehensive marketing plan.

3

Prerequisites

BUAD 328

BUAD 446 Sales Management

This advanced marketing course of study includes how modern sales managers employ state-of-the-art technology to identify, process, and solve sales management problems. Class assignments and discussions reveal contradictory perspectives to complex marketing problems. The course will also cover sales force structure in new lean-management organizations, determining needed characteristics and recruiting of new sales representatives, and processing, hiring, training, and ethically managing a multi-national sales force in the 21st century. Individual and group presentations, both written and oral, will be required.

3

Prerequisites

BUAD 328

BUAD 450 Senior Seminar

This course provides students an opportunity for in-depth exploration of specific contemporary topics/issues in business administration. Students are expected to make class presentations of their assigned study. Departmental permission or senior standing is required for enrollment.

1-3

BUAD 463 Information Technology Project Management

A survey of general management processes for planning, managing and controlling IT projects. Both technical and behavioral aspects of project management are discussed. The focus is on management of development for enterprise-level systems. Topics include defining project scope, cost and resource management, scheduling using PERT/CPM, quality management, risk management and project integration management. Lab instruction in a modern project management software tool complements the course.

3

Prerequisites

BUAD 363

BUAD 472 International Finance

Reviews the financial risks associated with international business, especially risks caused by floating exchange rates. The review includes classifications of risks, the hedging strategies used to manage them, and international institutional arrangements that result.

3

Prerequisites

BUAD 300 and BUAD 417

BUAD 474 Financial Intermediaries Management

Explorations of the historical function of bank-type financial intermediaries, the associated regulation-deregulation-reregulation cycle, and associated current management issues and techniques.

3

Prerequisites

(BUAD 300 or ECON 300) and BUAD 417

BUAD 480 Internship

This course provides academic credit for professional experiences in the field of business administration. Departmental approval, senior/junior standing, and minimum 2.0 cumulative grade point average are required for enrollment. Grading mode is S/U.

1-9

BUAD 499 Strategic Management

A capstone course emphasizing top multi-national management issues through utilization of knowledge and skills developed in previous courses. Problem analysis and decision-making in case studies and group projects simulate the process of strategy formulation in the firm.

3

Prerequisites

BUAD 320 and BUAD 323 and BUAD 327 and BUAD 328