400

Examines the inner workings of a record label. The primary functions of all department of a record label will be discussed, including artist & repertoire, marketing, business and legal affairs, public relations, promotion, sales and distribution, merchandising, and artist relations. Students will gain hands-on experience operating an independent record label and facilitating the creation of a music product.

Effective marketing is a necessary component of any successful release of recorded music. This course explores the various elements of a marketing plan ?? how it is researched, prepared, and implemented. The use and effectiveness of marketing via radio, print, the Internet, and touring will be examined. An inquiry into the changing music industry will focus on the emergence of developing markets and the future of music.

This is a course for highly motivated students to undertake special studies in music business under faculty guidance.

The course provides credit for professional experiences in the music business for music business majors. Enrollment is to be arranged with an appropriate instructor.

This is a course for highly motivated students to undertake special studies in music business under faculty guidance.