100

A one-credit course intended to help incoming freshmen succeed in Business Administration and Accounting at Fredonia. The course provides an introduction to the nature of university education and an orientation to the functions and resources of the Business Administration department and the university as a whole.

An introduction to the art and science of mobilizing, in pursuit of profit, scarce resources in order to satisfy customers' demand for quality products and services. Topics such as evolution of American business enterprises, social responsibility, production management, human resource management, marketing, accounting, and international business will be introduced. The course is designed primarily for non-majors, although open to Business Administration freshman/sophomore students.