BUAD 328 Marketing Foundations

The course develops an understanding of the marketing environment of business, and explores the interrelationships between product, price, promotion, the global marketplace and how they affect business decisions. NOTE: Students must earn a minimum C- grade in the prerequisite courses listed below.

Credits

3

Prerequisite

ACCT 201 and ACCT 202 and ECON 201 and ECON 202 and (ECON 200 or BUAD 200 or POLI 200 or PSY 200 or SOC 200 or STAT 200)

Offered

Every semester