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Business Administration: Marketing Bachelor of Science degree

Requirements for the Bachelor of Science Degree in Business Administration - Marketing (60 credit hours)

A. General Course Requirements (45 credit hours):

Supporting Courses (9 credit hours)

MATH 120Survey of Calculus I

3
CSIT 104Introduction to Microcomputer Software

3
or
CSIT 151Introdution to Information Systems

3
CSIT 251Information Systems Structures

3

Lower Level Business Core Courses (15 credit hours)

ECON 200Fundamentals of Statistics for Business Administration and Economics

3
ACCT 201Principles of Financial Accounting

3
ACCT 202Principles of Managerial Accounting

3
ECON 201Principles of Macroeconomics

3
ECON 202Principles of Microeconomics

3

Upper Level Business Core Courses (21 credit hours)

BUAD 300Statistical Analysis

3
BUAD 310Legal Environment of Business

3
or
ACCT 311Business Law I

3
BUAD 320Managerial Finance

3
BUAD 323Organizational Behavior

3
BUAD 327Production and Operations Management I

3
BUAD 328Marketing Foundations

3
BUAD 499Strategic Management

3

B. Major Course Requirements for Marketing Concentration (15 credit hours)

BUAD 340Marketing Research

3
BUAD 342Consumer Behavior

3
BUAD 445Integrated Marketing Communications

3
BUAD 446Sales Management

3

Plus 3 credit hours from the following:

BUAD 325Principles of Marketing

3
BUAD 411Marketing Management

3
BUAD 427Production and Operations Management II

3
BUAD 480Internship

1-9

C. All Business Administration majors must complete at least 66 credit hours of non-ACCT/BUAD prefixed courses.

D. All Business Administration majors must complete all courses in the Lower Level Business Core, the Upper Level Business Core, and the Major Requirements with a minimum grade of C-.

E. All Business Administration majors are allowed to repeat a failed major course no more than two times.

F. All Business Administration majors must complete an internship (BUAD 480) or a service learning course (INDS 199, 299, 399, or 499) that is tied to a course in Business Administration.

Individualized Specialization: With the approval of his or her advisor and the chair of the department, a student may develop his or her own specialization in lieu of the above specific major. Such specializations must consist of (as listed above) the Supporting Courses, the Lower Level Business Core, the Upper Level Business Core, and at least five additional upper-level courses in a cohesive subject-area germane to business. Currently popular individualized specializations include but are not limited to Sport Management, Pharmaceutical Sales, Corporate Law, and International Business. Other specializations are possible and encouraged as long as they satisfy the department’s conditions for rigor and substance.