SPMG 380 Social Media Enterprise in Sport

This course is designed as an evaluation of social media platforms from a sport organizational perspective. It examines social media history, users, user motivations, and social/psychological impacts. It also looks toward the future of this rapidly evolving group of communications platforms. The students will be exposed to a combination of the hands-on approach of exploring social media to disseminate messages that sport organizations use for business purposes with the theoretical background needed to best understand and use social media. In addition, students will learn and apply several strategies intended to maximize social media effectiveness that are current to the sport industry.




SPMG 210


Every year