MUSB 425 Music Marketing and Promotion

Effective marketing is a necessary component of any successful release of recorded music. This course explores the various elements of a marketing plan ' how it is researched, prepared, and implemented. The use and effectiveness of marketing via radio, print, the Internet, and touring will be examined. An inquiry into the changing music industry will focus on the emergence of developing markets and the future of music.




(MUSB 201 and MUSB 320) or (MUS 380 and MUS 385)


Every year