BUAD 340 Marketing Research

This specialized marketing methodology course helps students understand the fundamentals and techniques of marketing research, and conduct, analyze and present market studies by using various analytical tools. Emphasis is placed on building the student's ability to (1) use statistical software, such as SPSS, to analyze collected data; and (2)interpret the results and provide business decision alternatives based on their analyses. The classes are held in the classroom and/or computer labs.




BUAD 300 and BUAD 328


Every year