Communication: Public Relations Bachelor of Science

Focuses on the theoretical constructs and professional skills necessary to effectively mediate the goals and obligations of an organization and the needs and concerns of the public. The emphasis on ethics, campaign design and management and the production of messages for targeted audiences prepares students to serve as communication advocates in a variety of professional and civic settings.

Requirements for Communication: Public Relations

(40 credit hours, including core requirements of 7 credit hours; at least 12 credit hours must be taken at Fredonia)

Communication Core (7 credit hours):

COMM 101Fundamentals of Communication

3

COMM 105Public Speaking

3

COMM 199Communication Orientation

1

Total Credit Hours:7

Media Management Core (21 credit hours):

COMM 102Mass Media and Society

3

COMM 222Principles of Public Relations

3

COMM 244Introduction to Social Media

3

COMM 251Audio Production I

3

COMM 254Video Field Production

3

COMM 255Studio Production

3

COMM 323Research Methods

3

COMM 336Introduction to Business Communication

3

COMM 347Print/Digital Narrative

3

COMM 350Media Technology

3

COMM 385International Media

3

COMM 400Media Industry Management

3

Total Credit Hours:21

Required Support Courses (9 credit hours):

ECON 210Principles of Macroeconomics

3

ACCT 201Principles of Financial Accounting

3

CSIT 151Introduction to Information Systems

3

Total Credit Hours:9

Total Credit Hours: 37