Communication: Media Management Bachelor of Science

For students interested in non-production areas of electronic media. Includes sales, management, regulation, promotion, and research in broadcast and other electronic media such as cable television, telephone, and satellites.

Requirements for Communication: Media Management

(43 credit hours, including core requirements of 7 credit hours; at least 12 credit hours must be taken at Fredonia)

Communication Core (7 credit hours):

COMM 101Fundamentals of Communication

3

COMM 105Public Speaking

3

COMM 199Communication Orientation

1

Total Credit Hours:7

Required Support Courses

ECON 210Principles of Macroeconomics

3

ACCT 201Principles of Financial Accounting

3

CSIT 151Introduction to Information Systems

3

Total Credit Hours:9

Media Management Core

Choose 21 credit hours from the following:
COMM 102Mass Media and Society

3

COMM 222Principles of Public Relations

3

COMM 336Introduction to Business Communication

3

COMM 244Introduction to Social Media

3

COMM 251Audio Production I

3

COMM 254Video Field Production

3

COMM 255Studio Production

3

COMM 323Research Methods

3

COMM 347Print/Digital Narrative

3

COMM 350Media Technology

3

COMM 385International Media

3

COMM 400Media Industry Management

3

Total Credit Hours:21

Major Electives

Choose 12 credit hours from the following, at least two at 300-400 level:
COMM 111Web Design

1

COMM 112Desktop Video

1

COMM 113Flash

1

COMM 114Electronic Darkroom

1

COMM 115Advanced Electronic Darkroom

1

COMM 116Desktop Publishing

1

COMM 118Desktop Audio

1

COMM 155Rhetoric of Vision and Sound

3

COMM 221Interpersonal Communication

3

COMM 301Group Communication

3

COMM 302Rhetoric and Criticism

3

COMM 312Multimedia Integration

3

COMM 313Political Communication

3

COMM 375Mass Media Theory

3

COMM 379Persuasion

3

COMM 420Communication Law and Ethics

3

COMM 430Communication Theory

3

COMM 460Organizational Communication

3

COMM 465Intercultural Communication

3

COMM 470Fredonia Radio Systems/WNYF/Leader Practicum

3

Total Credit Hours:12

Total Credit Hours: 49